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‘Three sides to every story’: Behind Trinity Mirror’s news-aggregation app

three sides to every story
   

When launching a mobile news app, publishers don’t usually start by aggregating other publishers’ news. But that’s what Trinity Mirror is doing with its latest app, Perspecs.

The publisher, which already has 30 tablet editions and 14 news apps (Android and iOS) across its national and regional titles — including its biggest, Daily Mirror app — is now testing audience appetite for its own curation of third-party news and opinion aggregation.

The plan is not to offer breaking-news updates but to manually curate 10 stories from other publishers, which will run as a daily edition. Three different articles, often with opposing viewpoints, will run on each story, representing the left, neutral and right-wing political perspectives on the same story.

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Three Horses from Malkovich, Malkovich, Malkovich

Malkovich - Three horses
Malkovich - Three horses
Malkovich – Three horses

Sandro Miller, Edward Sheriff Curtis / Three Horses (1905), 2014

From the Malkovich, Malkovich, Malkovich – Homage to photographic masters series

14 x 11″ pigment print

Edition of 35 + 5 AP’s

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Sounds Familiar Podcast – The Rule of Three

Sounds Familiar is a free podcast, now available on iTunes: http://bit.ly/IXTkaw

Is three really the magic number? Sometimes it seems like it. From three blind mice to sex, drugs, and rock n’ roll, things that come in threes just seem… right.

This time I’ll speak with Michael Eck, who has tracked down and documented things in threes for decades, about why threes are so common, so relatable, and so powerful.