Category: Language

Language is based in threes. Sender, message, receiver. Subject verb object. A language involves a semantic system, a phonological system, and a syntactic system. Phonetics study the sounds of languages from three basic points of view.

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Three Finger Challenge

Three Finger Challenge Dividing the Internet
The THREE FINGER CHALLENGE Is Dividing The Internet!

 

Inglorious Bastard's
Inglorious Bastard’s

In the movie Inglorious Bastard’s, the spy, undercover as a German officer, orders another round of whiskey, telling the bartender, “Drei Gläser (three glasses) and holding three fingers up — his index, middle, and ring finger. … A true German would have ordered “three” with the index, middle finger, and thumb extended.

three countries using three fingers
three countries using three fingers

The French also start counting with their thumb for one. For two, they hold up the thumb and index finger. For three, they hold up the thumb, index finger and middle finger. In Costa Rica the three finger ‘OK” sign is used. 

Anti Defamation League says 'OK' hand sign not a white supremacist hate symbol
Anti Defamation League says ‘OK’ hand sign not a white supremacist hate symbol

One of America’s oldest civil rights organizations has said it does not think the thumb and forefinger “OK” hand gesture is a white supremacist sign.

The Anti-Defamtion League (ADL) issued the clarification after two journalists known to be supporters of Donald Trump made the sign while standing behind the podium at the White House press briefing room.

The two reporters vehemently denied they were either white supremacists or that they were making a sign in support of such views. However, the image of them sparked a storm on social media, with some commentators arguing that the symbol was a way to indicate ‘white power’, as reported by The Independent.

What’s Trending – Backstage Conversations Shira Lazar
Shira Lazar - Backstage Conversations
Video Sources: Shira Lazar
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3-click rule — the magic number – UX Collective

3-click rule — the magic number

A maximum of information in a minimum of words.

UI UX design
UI UX design

This is a particularly deep belief for your graphic designer friends for 10 years, but we have come a long way, and the usability tests have shown it for a while…

I will not lie to you any longer, users of your services will not leave your site or application if they can not find the information they are looking for in 3 clicks.

The number of clicks needed does not affect the success rate and even less the satisfaction of users: the important thing is to have a smooth, easy and understandable navigation (yes, the rules of 3 adjectives affect me too).

The scent of information

The concept is a simple idea and quite primitive as the name suggests : to have a good hunt, you must follow a good smell!

On a website or an application, the smell will take shape with the content, scented with confidence, the right word, the good image.

A little like my previous article about form field (Form fields — Required vs Optional), never forget that the most important thing when designing a product is to give the user the feeling of being in the center of all the expectations.

It’s a bit like setting a trap for a hungry bear, bait him, feed him to your final goal and he will follow you without even realizing it.

The key is your content: put it in value, coated to bring your user to be tempted to immerse himself in it and especially not let him lose The scent of information !

Once lost, the user hesitates, it becomes difficult for him to finish the action, and he will eventually notice the number of clicks you ask him to do.

Do not waste time worrying about the number of clicks, worry about the scent of information.

Disclamer :

I already see the crowd of designer dissatisfied ‘yes that’s fine theory, but when you can do 2 click instead of 6 is better no?’

YES, of course, this article is meant to make you think, to give you concrete information about the different studies done about the 3 clicks rule, but do not get me wrong, when you can do 2 clicks instead of 6 without spoiling the navigation experience, made it, but do not forget The scent of information.

Jordane SamsonJordane Samson
Head of design @gojob - 
#UX provider. For more from jordane sanson and to follow him select the link below: https://medium.com/@JordaneSanson/followers
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ORM – object relational mapping

Object Relational Mapping
Object Relational Mapping
ORM (Object-relational mapping) in computer science is a programming technique for converting data between incompatible type systems using object-oriented programming languages. This creates, in effect, a “virtual object database” that can be used from within the programming language.
Source: Wikipedia