London 2012 Olympic Torch – XXX Olympiad London 2012
The Torch was designed by east Londoners Edward Barber and Jay Osgerby, who won the opportunity through a competitive tender run by the London 2012 Organising Committee and the Design Council.
The triangular-shaped Torch was inspired by a series of ‘threes’ that are found in the history of the Olympic Games and the vision for the Olympic Movement:
- The three Olympic values of respect, excellence and friendship;
- The three words that make the Olympic motto – faster, higher, stronger;
- The fact that the UK has hosted the Olympic Games in 1908, 1948 and will host them for the third time in 2012; and
- The vision for the London 2012 Olympic Games to combine three bodies of work – sport, education and culture.