Posted on Leave a comment

All Things Branding – BrandQue

Art and Copy or How to win an election in three words!

Obama logoAs the 2012 election year is approaching, it is important to remember and acknowledge some of the key successful branding components of the Obama’08 campaign.
For the first time in the history of American politics we saw a candidate use a logo, or a brand mark, to be more precise. Designed by Sol Sender’s creative team, the new “O” symbol effectively employed four visual elements:
  1. an all-encompassing circle, (solidity, stability, strength)
  2. a stylized American landscape, (traditional motif in election campaigns)
  3. a rising sun, (symbolizing hope, new beginning, idea of a new day)
  4. a pale blue sky, (uplifting color gradient, reinforcing the idea of a new day)

Leave a Reply