Art and Copy or How to win an election in three words!

For the first time in the history of American politics we saw a candidate use a logo, or a brand mark, to be more precise. Designed by Sol Sender’s creative team, the new “O” symbol effectively employed four visual elements:
- an all-encompassing circle, (solidity, stability, strength)
- a stylized American landscape, (traditional motif in election campaigns)
- a rising sun, (symbolizing hope, new beginning, idea of a new day)
- a pale blue sky, (uplifting color gradient, reinforcing the idea of a new day)
Read more at BrandQue.com